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Thursday, August 17, 2006

NOT using the GPS will enlarge your brain!!!

It's what this paper from PNAS says: "Navigation-related structural change in the hippocampi of taxi drivers."

they are not kidding, PNAS stands for Proceeding of the National Academy of Science - so this is a serious paper... apparently they found out that a region of the ippocampus gets enlarged (and a close one shrinks to leave space for it) depending on the time the driver have been working in the london roads.

thanks to shelley at retrospectacle for this

Wednesday, August 16, 2006

Comparative advertisement

'botta e risposta' in the automotive industry...