Amazon.com 4 the Amazon

After reading a piece on conservation-lease of land in developing countries, a reader (Simon Edwards) had an idea:

Simon Edwards wrote:

March 04, 2008 01:50

Let's get Amazon.com to start saving the Amazon! Imagine what a great publicity stunt it would be both for Amazon.com and for leased conservation if they adopted a "Save Your World" business approach. Everyone would write about it! They wouldn't even need to launch an advertising campaign, the story would sell itself. Amazon.com has nothing to loose; they could even make it optional: "add 50 cents to the price of your book, and Amazon.com will match your donation to preserve one hectare of the Amazon for one year." Everyone wins! I implore everyone who reads this, do what you can to spread this idea. Post it on blogs, email it to Amazon.com, whatever. Maybe somehow it will seep through and someone will act on it. Only one way to find out!

So Amazon, let's make it happen.