So, what?

Audible Magic is selling a software which allows copyright holders to check whether or not someone has uploaded any of their stuff on youtube. So what? do they think they're going to stop people from downloading?

In fact the program is quite easy to fool. Just crop the image. Uhm don't like it, really, I would miss part of the movie. but I have another solution, in fact: juist split the picture in quarters, and scramble them. it isn't going to affect too much the encoding, rebuilding the picture will be easy for players - and I bet their software can't cope wth it. Of course, you'll need to store info on the file somewhere, so that they could still do their trick. and that may be an hassle for people who are used to downloading quickly. still, companies can't play catch and run for ever...

when will they get round the fact that their business model is broken and they've to look for another one? I mean, is it that difficult to ask advertising buyers to pay directly for the production of series and stuff with embedded ads? how can they not see this???