Not Alway Free market is the way to go...

At least, that's what the German government, publishers, retailers and consumers altogether say, defending a system threatened by the opening of discounting on german-language books in Switzerland. Until now, the price of a german book would have been the same whether you bought it in the shop down the road, online or... well I can't think of an alternative, but you get the idea.

This helped small sellers, and small publishers, to keep at bay big chains, fostering a wider, and arguably better, market.

What can I say? Good luck to the Germans. I will alway cheer on anybody who's pro-books.